SoyuZmultCafe "JUNGLE-2"

On September 7, 2022, we presented the SM franchise company, which will be engaged in the development of projects in HoReCa under the SoyuZmultKafe brand from the Soyuzmultfilm film company.

ArtPeopleKids has developed a concept design for family cafes based on well-known Russian cartoons. The bright and emotional concept of "Cosmos" is based on the Soviet cartoon The Mystery of the Third Planet and the modern animated series Krutiksy.The more restrained and premium concept of "Jungle" is based on the full-length Soviet cartoon Mowgli and the modern series Zebra in a cage.The basis of the third concept "Prostokvashino village" was formed by everyone's favorite animated series based on the series of Soviet cartoons "Three of Prostokvashino". This concept has already been implemented through the joint efforts of ArtPeopleKids and SMF, in the SoyuZmultCafe opened in February this year at the SoyuZmultPark Multimedia Center on Ak Bars in Kazan and found universal recognition among both children's and adult audiences.

In the next 5 years, we plan to open up to 100 Union Cartoon Cafes, 6 multimedia parks, and several dozen animation schools and children's entertainment centers on the territory of Russia and neighboring countries.